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Real Life Inspirational Story of Nirma


Karasanbhai Patel: The Journey from Poverty to Prosperity


Karshanbhai Patel is an Indian industrialist and a founder of the Nirma Group with major interests in Detergent Powder, Soaps & Cosmetics and Nirma University. 

Born in a middle class farmer family, Karsan Bhai Patel was born in Mehsana town of Gujarat, he started his life as a lab assistant in the Mines Department of Gujarat. In 1969, when Karsan Bhai was just 25 years old, he set up a small scale industry at home, in which he started making detergents.

This was a time when foreign companies used to mix detergents in the market and no Indian industry could even imagine making detergents.

Karsan brothers used to go from house to house selling Nirma detergent at the rate of three rupees per kg. He took the name Nirma after his daughter Nirupama. Nirma powder created panic in the world of detergent powder. Starting in person, Karsan Bhai has a group of 15,000 people in this industry today. Today Nirma's annual turnover is more than 3550 crores.

According to Forbes magazine, in 2020 Karsan Bhai had a Real Time Net Worth of $ 3.3 billion.

Today Nirma is one of the largest producers of soda ash in the world.

Patel has long handed over  operations to the next generation and took the company private in 2012.

In 2016 Nirma acquired the Indian operations of French Cement major lafarge for $1.4 billion and renamed his cement business as Nuvoco Vistas.


Karsan Bhai will always be a source of inspiration for anyone who wishes to do something by working hard in life.

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